Follow the signs

Hate to say it yard-salers, but it looks like we’re in for another less-than-ideal yard sale shopping weekend. After last Saturday, the last thing we need is rain, but it looks like that’s what we’re going to get at least at some point.

Just as last week, Friday looks like the better of the two yard sale days, with rain forecast late.

TIPS FOR SELLERS:

Last week we talked about the importance of newspaper advertising when holding a yard sale, prompting a commenter to ask why we didn’t list Craigslist as an option, particularly since those ads are free. Come on, Craigslist doesn’t sign our paychecks!

Really, Craigslist is an option, but we honestly think most people prefer the newspaper listings because they’re more portable and easier to map out a strategy with, given their zip code groupings and such. So that’s why we omitted Craigslist.

This week, let’s talk about proper advertising in your neighborhood and surrounding area. It doesn’t matter if people have your address from the Dispatch classifieds, they want to see a nice, clear, big sign telling them the yard sale they expect to find is indeed here.

Rule #1: Make your signs large and visible. We prefer homemade signs over the Garage Sale signs you buy at office supply stores. A large poster board works quite nicely , as it’s big enough to catch the eye and you can get a lot of information in. Tip: USE A SHARPIE!!!

Rule #2: Don’t give TOO much information. A simple sign stating Yard Sale, 1313 Mockingbird Lane, Friday and Saturday, April 22 and 23, 8 a.m. to 4 p.m. will suffice. Save the specifics on what you’re selling for the newspaper ad.

Rule #3: Don’t give too little information. The Garage Sale sign at the top of this posting is a perfect example of less being, well, less. It’s not enough.

Rule #4: Check with your local municipality on rules for posting signs. Some won’t allow signs on any poles owned by the municipality. Never post a sign on utility poles. It helps if there are other yard sale signs in the area you choose for posting. Lots of people will look for these clusters.

Rule #5: Post your signs at busy intersections in both directions. Draw an arrow pointing to the direction of your sale from both sides. The arrows can’t be overstated. And it’s a good idea to drive around to check out the placement of your signs so you can see them as potential shoppers will.

Rule#6: Balloons are good. Attach them to your signs and your mailbox. They help people find you.

WEATHER FORECAST:

Looks warm enough this weekend, with highs around 70 both Friday and Saturday. Skies will be only overcast on Friday, and rain doesn’t move in till late. But Saturday, rain is in the forecast all day at this point. If you have indoor garage space, you might want to consider moving your wares indoors Saturday.

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